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When you started your coaching business, did you put any thought into who your ideal client would be? Or did you just open your doors and accept anybody who needed help and was willing to pay? Did either of those scenarios work out well for you? Any business will struggle trying to be all things to all […]

Create Your Ideal Client Avatar in 3 Easy Steps

Did you know that money is the number one cause of stress, both in personal life and in business life? That fear of not having enough income to pay monthly expenses is real, especially when you add in the responsibility of supporting a family and the families of those who are working on your team. […]

Don’t Fall Victim to Money Woes…Aim for Your Financial Sweet Spot

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What was your reason for starting your coaching business? Financial freedom? No bosses? No office politics? You want to help people? All of these reasons (and the others that are floating in your head) are admirable and should inspire you to reach high for your goals but the only way to reach those goals is […]

Are You Jane-of-all-Trades?

I have no doubt that before you opened your coaching doors you thought long and hard about the branding of your company, from the logo design to the colors of your website. The same kind of branding strategy should occur when you’re creating products for your audience. While the product graphics don’t have to look […]

How Consistent Product Branding Can Lead to Increased Sales

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Social media platforms were created primarily as a way to connect with people, as a way to be social online without being in the same vicinity. However, with the increased popularity of social media and the ways you can promote your business with these platforms, some business owners forget about the ‘social’ part of social […]

3 Ways to Show Off Your Personality on Social Media

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers. Here’s an example: You go out to […]

Build Trust by Being Consistent with Your Marketing

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Social media is a powerful technology but it’s also misunderstood. In its simplest form, social media is a way to connect with old friends from childhood or college and a way to share snippets of your daily life. In its more complex form, social media is a unique way to market your business and products to […]

3 Social Media Myths Busted…

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever. What’s the difference between the Darling and the Wannabe? Most importantly, the differences […]

Is Your Social Media Plan Working For You?

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Do you want to save time during your work day? Do you wish you had an extra 18 hours to accomplish everything on your to do list? Most people would answer, “Heck yeah!” to those questions because a coach’s to do list is never really finished, especially if you don’t have any support staff. Automating […]

Put the Social Back in Your Social Media Plans

Professional photos mean a world of difference if you’re trying to create or improve your personal brand. While a simple headshot taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your social media […]

5 Tips to Working with a Photographer to Enhance Your Business Photos

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Finding the right graphic designer to handle your company’s branding and any other smaller projects is extremely important but also daunting unless you know the right questions to ask. Even if a designer comes highly recommended by a business associate or peer, always go through the interview process because your needs may be very different […]

3 Key Questions to Ask Your Graphic Designer