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If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops […]

Four Weeks to Supercharging Your Marketing to Increase Profits

You have a great product to promote but you’re not sure where to start. The best place to start is with creating a marketing plan. A marketing plan includes figuring out your business identity; determining who your competition is, who your target audience is, what your unique selling proposition is, as well as a way […]

Planning in Advance Supercharges Your Chances for Marketing Success

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. . One way to have a larger impact with your online marketing efforts is to ramp up your exposure. Exposure means that more people start to get to know you as an expert. You have seen it happen on TV when a new show is coming – teasers, sneak peeks and little bits of […]

Ramp up Your Exposure: Get Expert Status Fast

Promoting products and services online is a great way to earn money. There are many different products and services out there to promote, and along the way you’ll likely create your own. Chose top notch products, use them first, and be honest about them. When you create something of your own, make it the best […]

How to Promote Products You’re Proud of without Being Sleazy

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There’s a misconception that many people hold on to, and it’s keeping them from sharing their expertise with the very people who need it most. Do you feel like you don’t know enough, aren’t experienced enough, or like you need a “certification” to be a coach? While there are some (usually those selling the high-priced […]

You Don’t Have to be an Expert in Everything to be a Great Coach

Whatever your niche, whoever your client, a coaching program can be a profitable addition to your current product lineup. If you’re not already offering some kind of coaching, you can quickly get started by creating one of these top offers for your clients. Email Coaching The simplest and perhaps least time-intensive coaching program you can create, email coaching allows […]

Today’s Most In-Demand Coaching Program Formats

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Everyone can benefit from having a coach. But not everyone will benefit from having YOU as a coach. Nor should you think they will. The fact is, your knowledge, skills, coaching style and experience make you the perfect coach for only a very specific person – sometimes known as your dream (or ideal) client. Positioning […]

Attracting Your Dream Client

Coaching programs come in many different formats and styles: email only, phone and email, mastermind groups, and any combination that suits your style and your client’s needs. But one coaching format stands out from the rest for being the most valuable: VIP days. A VIP (very important person) day is just you and your client, […]

Creating High-Value, Big-Profit VIP Days

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How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and you’re losing steam. Or, worse […]

Stop Analysis Paralysis and Take Action

When someone sees your website or your social media pages, what’s the first thing they see? They see the images. Large images are meant to be eye catchers. They help bring the reader into your site or page and guide them through the copy to learn about you and your services. In just a few […]

3 Ways a Professional Photographer Can Improve Your Branding

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When you started your coaching business, did you put any thought into who your ideal client would be? Or did you just open your doors and accept anybody who needed help and was willing to pay? Did either of those scenarios work out well for you? Any business will struggle trying to be all things to all […]

Create Your Ideal Client Avatar in 3 Easy Steps